Greta Hsu

Greta Hsu

Position Title

Graduate School of Management


No external funding in this field has been received to date



Hsu, Greta, Balázs Kovács and Özgecan Koçak.  “Organizational Adaptation in Changing Demand Landscapes: A study of U.S. cannabis markets, 2014-2016.” Strategic Management Journal, forthcoming.

Hsu, Greta, Özgecan Koçak, and Balázs Kovács. 2018. “Co-opt or co-exist? A study of medical cannabis dispensaries’ identity-based responses to recreational-use legalization in Colorado and Washington.” Organization Science, 29.  Advance online publication doc: 10.1287/orsc.2017.1167