Greta Hsu

Greta Hsu

Position Title

  • Graduate School of Management

No external funding in this field has been received to date



Hsu, Greta, Balázs Kovács and Özgecan Koçak.  “Organizational Adaptation in Changing Demand Landscapes: A study of U.S. cannabis markets, 2014-2016.” Strategic Management Journal, forthcoming.

Hsu, Greta, Özgecan Koçak, and Balázs Kovács. 2018. “Co-opt or co-exist? A study of medical cannabis dispensaries’ identity-based responses to recreational-use legalization in Colorado and Washington.” Organization Science, 29.  Advance online publication doc: 10.1287/orsc.2017.1167